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Lucid Routes’ #SXSurvival2016 Guide

As the SXSW madness approaches us, a festival of this magnitude can be quite overwhelming. Whether

you are a first time attendee or a SXSW veteran, here are some of the items we packed in our

#SXSurvival2016 guide:

THE BASICS:

It goes without saying that SXSW is a marathon, and no matter how much you pace yourself,

keeping your energy up is a definite must. We suggest a regimen of Vitamin C, caffeine and lots of water.

Keeping something such as Advil on hand is also not a bad idea. Dressing smart is clutch. The weather in

Austin this time of year can change very quickly from sunny and 85 degrees to cold and rainy.  Regardless

of how hot it is outside, the rooms inside the Convention Center can be chilly. So make sure to dress smart.

Have a sweater or jacket on hand (preferably water resistant), and make sure to wear comfortable shoes.

We suggest Toms, Converse, Havaiana Flip Flops or even a pair of comfortable, light weight boots, that

have been broken in, of course. SXSW is the worst time to break in a pair of new shoes.

STAYING ORGANIZED:

Between your necessities, and all the random cool SWAG that will be thrown at you this week, it’s very

easy to accidentally set something down or lose something important in the process. The key is to keep

those hands as empty as possible so that you can consume as much of the complimentary food and

libations SXSW has to offer. The Solution: We recommend The Q Card Case, created by Austin based

company, CM4. For those other important Items we suggest that you ANKR them. ANKR is a small electronic

device that makes your stuff smart, and hard to lose. Now your things can let you know when they're about to be left 

behind. It's kind of like an affordable sanity protection system.

KNOW YOUR A,B,Cs of SXSW: ALWAYS BE CHARGING:

With more smart phones, iPads, and other crazy internet gadgets per capita, it’s not a surprise that the

networks get overloaded and there can be trouble connecting at times. However, this is also a huge strain

on your battery, and can leave you incommunicado. We suggest one of these two portable chargers.

However, remember to plug in your external charger every night.  They take a several hours to

charge. You should also consider bringing a 3 way outlet splitter.  That way you can use any outlet

by sharing with people who are already using it.  Another solution, is to purchase a cheap couple buck

extension cord from Amazon or any store with an electronics department, so you aren't tethered next to the

outlet the entire time.

Getting Around Town:

It is an understatement to say traffic is an issue during SXSW.  However, this year with both the  President and the First 

Lady speaking as keynote speakers, there will be extra road closures and precautions taken.   The president is planned  to 

speak at 2:30 p.m. at the Long Center this Friday. His motorcade route is schedule to proceed through several downtown

streets -- these streets will be closed to regular traffic.  Additionally, the President plans to make a other stops that 

day “And nobody moves until he’s ready and then he starts his path and nobody moves again until he’s virtually completed 

that path,” commented Mayor Steve Adler. The mayor recommends that employers allow for Austinites to work from home 

on Friday.  While the entirety of President Obama's stay in Austin has not been announced, the First Lady will be speaking 

on Wednesday, March 16th.  Click the above map for a detailed list of road closures, dates and times.  However, when you 

can, walk, bike or rideshare.  For those who have never used Lyft or Uber there are promotions for both services, providing  

free credit for first time users.  For those who are familiar with the service, you know it's amazing.  

SXSW PARTIES:

Know where the parties are, and get on the list for the ones that require RSVPs. A great article to check out

on how to tackle this beast is "5 ways to find the best SXSW parties and RSVP," By Music writer and

guru Greg Ackerman.  For all the Eventbrite Parties, we suggest you go paperless and download the

Eventbrite App. Don’t have time to RSVP? for $40, RSVPster will make sure you’re on the list to 100s of

unofficial parties and events during SXSW, saving you the stress and hassle of filling all those of RSVP 

forms.  Planning an event during SXSW?  Check out ATX EventSpace. Helmed by native Austinites, the 

site is designed specifically for anyone coming into the city looking to book a last-minute party for the 

festival. ATX EventSpace features a collection of some of the best bars, restaurants and event spaces 

available near downtown, with more being added on a daily basis.

SXSW MUSIC:

Not sure what to check out? We suggest you check out our friends over at Hippohonk. These kids have

listened to hundreds artists and rated them in a concise, easy to understand list. Additionally, Unofficial

SXSW Guide offers a great, comprehensive list of  FREE Music Events & Parties!  Are you a musician still

looking for SX gigs?  GigTown is sponsoring a huge party at Shiner's Saloon and they are opening up the

headlining spot to new GigTown artists.  That means the slot is only eligible for artists that signed up

between February 1st - March 1st. Not only is this a great gig with a crapload of people getting weird, but

you're also going to get paid $500 for your hard work.  Our friends at the Eye in the Sky Collective, the

lovely folks that bring you Float Fest & Austin Music Video Fest,will help judge & make the decision on

who gets to headline the 6th Annual Future of Music Showcase - So be ready!!

NETWORK YOURSELF:

Contrary to popular belief, SXSW is actually a conference and can be a great way to network. If you

don’t already have business cards, we suggest going through the official printing sponsor for our Open 

Door Showcase, Post Net.  They print everything from business cards to banners, signs, promotional items 

(like apparel, pens, koozies, cups, and a ton of other SWAG items).  Out of Austin? Not to worry, they ship

as well

WHERE IS THAT SECRET PARTY POPPING UP?

We frequently receive questions about who are the best Twitter accounts to follow for SXSW — Twitter is

the fastest way to keep in the know regarding the fest. RSVPster previously listed a must-follow Twitter

accounts here, but thought the list could use an update. Consider this list one massive Follow Friday and

be sure to follow @RSVPster for the latest party information, rumors, RSVPs and more. If you think this

list is missing a must-follow account? Tweet RSVPster to let them know.

Official:

@sxsw

Unofficial SX-news/updates/party RSVPs/rumors:

@RSVPster

@CameronatSXSW

@SXSWhoa

@atxhipsters

@sxswparty

@do512

@unofficialsxsw

@SouthbyFreeNoms

@SXSWCoOp

@SXSWPARTYGIRLS

@SXSWISLIFE

@sxswpartylist

@SXSWtweet

@FreeatSXSW

@SXSWhine

@austinmusicppl

@SXSWunderaged 

Party Sponsors/Blogs/Music/Entertainment websites:

@chronsxsw

@chronevents

@austinchronicle 

@austin360

@austin360music

@360sxsw

@culturemapatx

@austintownhall

@pastemagazine

@musicawardsSXSW

@bvSXSW

@TheFader

@IFCsxsw

@sonicbids

@AUSXSW

@mischiefonline

@THEILLMORE

@VICE

@hypem

@mxdwn

@EITSCollective

@Urbanedesign 

@MidtownIndependenceTitle

@javelinabar

@leasebuddies

Venues (there are many more bars to list, but here’s a few of our favorites):

@MohawkAustin

@CheerUpCharlies

@HotelVegasATX

@WhiteHorseATX

@ShangriLaAustin

@EmpireATX

Additionally, there are a few twitter handles that we at Lucid Routes suggest you follow:

@lucidroutes

@atxeventspace

@unofficialsxsw

@socialquencher

@g_ack

@jacobstetson

@visitaustinTX

@SXSWMF

@festisocialclub

If you keep these things in mind, you will be sure to prevent being a #SXSWFAIL

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